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PM chairs meeting on 'rebranding' Greece

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Ways of "rebranding" Greece in order to improve and promote its image abroad were the focus on a meeting on Wednesday between Prime Minister Antonis Samaras, Tourism Minister Olga Kefalogianni and Foreign Minister Dimitris Avramo-poulos at the premier's offices, sources said.

Kefalogianni has already made plans for such a rebranding campaign, while the foreign ministry is expected to play a key role in this effort on both a central level and through its various services and human resources. The meeting was also attended by Deputy Foreign Minister Notis Mitarakis, who is to take charge of the issue at the foreign ministry.

The prime minister's interest in the project is especially keen, sources added, given that he has begun an effort to change the country's image and constantly stresses the need for credibility abroad.

SOURCE: ATHENS AGENCY NEWS

Last Updated Thursday, 17 January 2013
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