Tourism Minister Kefalogianni: Signs for 2014 season 'promising'
This year's strong performance of tourism indicates that the government's reforms have helped the country regain its competitiveness, Tourism Minister Olga Kefalogianni said on Thursday.
"It would not be an exaggeration to say that 2013 was really one of the best years for the Greek tourism," Kefalogianni said adding that the messages for the new tourist season are also promising.
Kefalogianni was speaking at a Conference on Tourism, organized by the Hellenic-German Chamber of Industry and Commerce in Thessaloniki.
In order to continue the positive climate, we have to remain competitive in the global tourism market and continuously improve the products we offer, she noted. "We have to make the most of Greece's natural wealth, its particular features as well as its rich tradition. Its strong name makes it one of the most attractive destinations in the world," she said.
Kefalogianni also stressed the need for upgrading infrastructure and investing in innovation.